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Barbie may be beloved by many, but even she can’t escape the price increases hitting American consumers. With President Donald Trump’s tariff policies coming into play, prices are rising on a range of products — from toys and tools to household appliances and luxury items.
The Telsey Advisory Group’s recent analysis reveals just how widespread these price hikes have been. The report tracked a variety of goods and noted price increases on everything from kids’ clothing and Barbie dolls to washing machines and high-end fashion accessories.
A standout example is the price of a Target-exclusive Barbie doll, which saw a remarkable 43% increase, rising from $10.49 to $14.99 between April 16 and April 30. This increase shows how tariffs are already affecting even the most common items Americans rely on.
Other notable hikes include a Whirlpool washing machine, which increased by $82 to $599 at Lowe’s. Girls’ leggings from the Cat and Jack brand at Target rose from $4.50 to $6, and a Dewalt drill at Tractor Supply saw a $20 increase, reaching $179 before being discounted again.
Luxury goods weren’t exempt from the rising prices either. A Louis Vuitton Neverfull tote bag saw its price climb from $2,030 to $2,130, indicating that the effects of tariffs are reaching both high-end and everyday consumer goods.
However, Telsey’s report warned that these price increases should not be attributed solely to tariffs. The analysis covered only a few products from each company, and other factors, like discounts or pricing strategies, may have also played a role in the price changes.
Some of the products tracked by Telsey remained unchanged in price, while others even dropped. But Telsey predicts that the overall trend of rising costs will continue, as businesses prepare to pass along the extra expense to consumers as the tariff situation unfolds.
Many companies are already shifting their supply chains in response to the rising costs. Telsey’s report highlighted that businesses are making irreversible decisions to protect their profit margins, which could mean higher prices for consumers down the road.
Despite Trump’s push for U.S. companies to bring manufacturing back home, many businesses are hesitant. Mattel CEO Ynon Kreiz defended global manufacturing for its ability to keep prices affordable. Trump, however, threatened a 100% tariff on companies that move their production abroad, though the details of such a policy remain unclear.